ASOWORLD on LinkedIn: #aso #mobilegames #appstoreoptimization #gamedev #asoworld (2024)

ASO For Games: A Complete Guide to App Store Optimization 🎮>>> https://bit.ly/4dFnL9P🔑 Optimize titles, keywords, descriptions, icons, and visuals🚀 Focus on genre-specific keywords and visuals🌍 Leverage localization for global reach📈 Implement seasonal promotions and in-app events🛠️ Utilize tools like ASO World for keyword tracking and review management#ASO #MobileGames #AppStoreOptimization #GameDev #ASOWorld

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🎲 Playable Ads might become the 👑 KING type of creatives soon and here's how to do test them cheap: Based on AppMagic data, approximately 70% of iOS Tier-1 traffic comes from AppLovin. This platform actively uses Playabe Endcards and Applovin managers recommend using Playable Ads as one of the in-demand types of creative promotion. Similar happens to UnityTogether with Applovin - these two guys somehow managed to make Meta and Google step aside in #mobilegames. And playable ads come in handy: they allow you to pull some of the onboarding process outside of the game, or get the user involved in interacting with the product before installing it. This has a positive effect on further install #conversion and #retention (if the mechanics are properly implemented in the creative). But there is always "BUT" - which is a cost of production for playable. If you recreate a typical match-3 level - it can be five times more expensive compared to regular video creatives.Here's how to fix it:☝️ Make Playable in 3-4 clicks with an active pause. Take well-performing hand videos and pause them. Every time we come to the pause - the user will be asked to perform an action similar to the game action to “help the game continue”. Thus, the input data for the playable becomes only a video and a few lines of code, and the cost of creativity (and production time) is reduced by multiples. You get a cheap way to test a new format, and based on that data, you can make a decision about further developing playable into a separate direction. I think Century Games, Dream Games, and Magic Tavern do this best. But I'd love to see your options in the comments! #PlayableAds #MobileGameMarketing #Unity #AppLovin #CreativeAdvertising #MarketingStrategy #InteractiveVideo #AdTesting #DigitalMarketing

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TOP NEW CREATIVE ”SOLO LEVELING:ARISE” BY NETMARBLECost Center is a tech company that offers a powerful suite of tools for Mobile Publishers to optimize UA campaigns. 💪Its portfolio includes amazing clients such as Amanotes and Lihuhu. 🏆Do you like it? 🤩Call my friend Yi Ting Ho. She'll show you a demo. 😉- X -Today, I bring you the case of a creative used in one of the hottest games of the moment.🌟 “Solo Leveling: Arise” by Netmarble. ✨It’s a new ARPG based on the popular digital comic, webtoon, and anime series Solo Leveling.Launched globally on May 4 for Android and May 7 for iOS, "Solo" quickly achieved impressive performance. 🚀In 3 weeks the game has surpassed more than US$34MM in IAP revenue and 18MM downloads. 🤯To learn more about its gameplay, I recommend reading the issue of the GameMakers newsletter published on May 16.In this overwhelming success, what caught my eye was the impression-leading video ad in the UA campaign (see below). 👇With over 228MM impressions, the piece stood out from the others (second place reached 5.4MM impressions).36% coming from the 🇺🇸 and 100% using AppLovin as a source.With at least 20% of visualization applied to Hypercasual games. 😉In the video, the screen is divided into 3️⃣ parts.At the top, there is a static text presentation, "Solo Leveling:ARISE. Game On A Whole New Level".At the bottom, the call-to-action is also static, “Global Launch. PLAY NOW”, and an image of the main character.In the middle is the video script, which is split into gameplay scenes and images from OOH campaigns about the game.Campaigns were carried out in big cities such as Seoul, Tokyo, Osaka, and New York. 🌏In my opinion, this video reveals just how complex UA campaigns in mobile games are today.Expensive OOH campaigns 💵 were the basis for the flagship mobile advertising piece.This was certainly planned by the UA team at the South Korean game company. 🇰🇷For this analysis, I used the amazing Ad Intelligence tool from AppMagic. 👍#marketing #gaming #gamedevelopment #mobilegames #HypercasualByCarlosPereira

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There's a clear appetite for premium content in casual games!When we began testing games at Felicity last year, we initially focused on ad-based monetization. However, our game "Seek & Find" opened our eyes to the potential of premium content and in-app purchases (IAPs). From the start, we noticed several users opting for the "Ads-Free pack," the only IAP available during our prototyping phase. Curious about whether ads were such an irritant, we reached out to a few power users. They shared that while they understood the necessity of ads for monetization, they were willing to pay a premium for a unique, ad-free experience.This feedback led us to introduce a "Premium Map" section, marked with a "No Ad Interruptions, Large Maps" tag. We launched this section on August 15th and saw the highest number of IAP transactions in our history as a publisher (check out the screenshot from Playconsole IAP dashboard)Since the launch of Premium Maps, IAP revenue as a percentage of total revenue has 3Xed, and our team is energized to create more delightful premium experiences for users worldwide! So for all the game devs out there who are relying only on ads as a means of monetisation today. Diversify! Users will pay if they love your content :)#gamedev #gamepublishing

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After more than a year of development, AppAgent's Ad Machine is now ready to be introduced to the world. 🎉The primary goal of this tool is to make the creation of high-quality mobile game ads accessible to everyone, regardless of your budget.Here are a few of its advantages:✔ It can reduce your creative budget by 40% or more.✔ You have access to a wide range of iterations, all based on top-performing concepts.✔ You'll unlock industry-leading concepts based on the market’s best-performing ads.Imagine 10 stunning ads in less than 72 hours. 🤯If you're interested in learning more, head here:https://lnkd.in/e6Rkej5y#mobileads #mobileadvertising #mobilegames #adproduction

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What are the main challenges and benefits of using native game engines for mobile games?Because of the variety of devices, creating mobile games with native engines brings with it difficulties like platform fragmentation and performance optimization. It is difficult to guarantee consistent performance across different hardware requirements. Other challenges include resource management, handling touchscreen input, and navigating app store restrictions related to distribution and revenue. On the other hand, native engines provide advantages including access to device features like in-app purchases and push notifications, as well as excellent performance due to platform-specific optimizations. Robust developer communities facilitate customization and troubleshooting by offering resources and help. Flexibility ensures consistent performance by enabling games to be customized for particular technology and intended audiences. Notwithstanding the difficulties, native engines enable developers to take advantage of the unique qualities of each device to produce aesthetically spectacular and engaging experiences on mobile platforms. RevInfotech Inc#mobilegames #mobileappdevelopment #mobileplatform #robust #native #revinfotech

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How to succeed with fail-state #ads.Video ads that show players failing simple tasks motivate viewers to download the app to fix the player’s mistake.Half of the 20 top-grossing U.S. iPhone games used fail ads as part of their user acquisition strategy in Q3 2023.These “fail ads” show players making obviously terrible decisions during gameplay that result in failure.Seeing other players fail makes viewers feel smart and frustrates them into downloading the app so that they can complete the task correctly—which has helped fail ads become the biggest trend in ad creatives.To make a successful fail ad, apps should:✅ Include an obvious goal so that viewers understand what leads to success and failure.✅ Add a simple narrative to give failure an emotional hook.✅ Create a sense of urgency to keep viewers engaged.✅ Use humor or surprise to make failure more fun.✅ End with a call to action to prompt players to download the app.➤ Read more of the article here:https://lnkd.in/dNG-Vwtg

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⚽🏈 I finally have the opportunity to share this sports betting app case study! The design was created some time ago, but today I thought it was worth showing what the process of creating such a product looks like.🔥 Check out the full case study! ⤵https://lnkd.in/d3HTVwxN

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Using #ads to design new mini-games and genres.💡 𝗚𝗮𝗺𝗲 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗳𝗿𝗼𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗺𝗶𝗻𝗶-𝗴𝗮𝗺𝗲𝘀 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘂𝗯𝗴𝗲𝗻𝗿𝗲𝘀.Ads featuring fake or exaggerated gameplay took off around 2019.Since then, the mechanics from several types of ads have been incorporated into mini-games that appear prominently during apps’ first-time user experiences.For example, the pin-pulling mini-game from Homescapes’ ads is now the first mechanic players encounter upon starting the app.💡 𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗺𝗮𝗷𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗿𝗲 𝗴𝗮𝗺𝗲𝗽𝗹𝗮𝘆 𝗹𝗼𝗼𝗽𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗯𝘆 𝗮𝗱𝗱𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗱𝗲𝗽𝘁𝗵 𝗮𝗻𝗱 𝗺𝗲𝘁𝗮 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀.Recent breakout successes like Last War: Survival and Build Master: MarsVille have grown rapidly by integrating mechanics from successful ads into their main progressions.💡 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗶𝘀 𝗮 𝗸𝗲𝘆 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁-𝗜𝗗𝗙𝗔 𝘄𝗼𝗿𝗹𝗱.Now that developers no longer have access to robust user data from Apple and Google, successful ad creatives provide a strong indication that mechanics or themes will generate effective UA and retention. 💡𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝘂𝘀𝗲 𝗮𝗱𝘀 𝘁𝗼 𝘁𝗲𝘀𝘁 𝘁𝗵𝗲 𝗮𝗽𝗽𝗲𝗮𝗹 𝗼𝗳 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲.➤ Subscribing members can read the full Growth Marketing reportto learn which mechanics perform best for each market, and how to hook players with these mini-games without misleading them.

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Launched on December 8, 2023, Screw Jam broke into the top 20 highest-grossing puzzle apps in the U.S. App Store by July 2024, currently holding the 19th position. It’s the second highest-grossing physics-based puzzle app, at times surpassing even Angry Birds 2.Screw Jam stands out with its unique gameplay that combines strategic screw removal with a robust physics engine. Players navigate overlapping boards by matching screws to corresponding boxes, introducing a layer of complexity and engagement. This innovative design has driven both revenue and user growth significantly.Revenue growth has been remarkable, with a 460% increase over five weeks in March 2024, climbing from $81K to $455K weekly. Currently, the app maintains an average weekly revenue of $519K. Download trends show an initial peak of 23K weekly downloads on March 4, 2024, followed by a 304% growth spurt, peaking at 72K on April 8. Current downloads stabilize around 35K weekly. User engagement is enhanced through features like city-building progression, competitive events, and a battle pass. The app’s competitive pairing system, offering prizes every 12 hours, keeps players engaged and returning.Screw Jam’s success also highlights effective marketing strategies. Rollic Games leverages interactive ads that preview gameplay, driving higher engagement and conversion rates. These ads sometimes introduce timed challenges or exclusive content, creating an appealing hook for potential players.For product managers, Screw Jam’s trajectory demonstrates the importance of innovative game mechanics, strategic user engagement features, and effective use of interactive advertising. It’s a prime example of how a well-designed app with thoughtful engagement strategies can rapidly climb the charts and sustain revenue growth.Subscribers to Liquid and Grit can read the full analysis easily here https://lnkd.in/gGuxWsAN#ProductManagement #MobileGaming #PuzzleGames #GameDevelopment #RollicGames #AppStoreSuccess

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